Archive for

Content Marketing And Traffic Building – What Still Works for Endless Streams of Traffic (Yes, Now!)

Content Marketing remains one of the best and most consistent strategies to bring in endless waves of traffic.

And you do want endless waves of traffic, don’t you?

There, I Said It

There, I said it. Content Marketing still works great for traffic. I can hear the so called experts out there lining up to argue the point. They’ll say things like:

“What about the Panda Update?”

“What about the Penguin Update?”

“What about the next ‘animal update’ from Google?”

“Lions and tigers and bears, oh my!”

Would you like to know the reason that my students and I don’t worry about the Google changes? Would you like to know why the Google changes not only do not hurt us, the Google changes help my students and me?

It’s pretty simple really

The bottom line is that the Google changes serve to clear out the crap so that the cream can rise.

And when you create your content with the strategies I teach you become part of the cream

Getting to Traffic

Now that we have that out of the way, let’s focus on how your content marketing can get you traffic.

The click through rate of your articles refers to out of the prospects who read your article, how many of them clicked through on the links in your call to action. The most popular content directories teach that you should expect anywhere between a 2% and 12% click through rate (CTR).

Looking back over the last year of my articles, I have a click through rate of over 21%. When you consider that my articles on the number one content directory have had close to 1.7 million views, that’s one heck of a lot of traffic.

This is one of the reasons I could not stop the highly qualified traffic coming into my world if I wanted to, and I assure you I don’t want to…

“Yeah but”, the more skeptical among you may be thinking, “how many of those click throughs joined your list or spent any money with you?”

That’s a good question. Here’s how I’ll answer it:

I do a lot of webinars. At the beginning of most of my webinars, I ask the audience how many are joining me for a webinar for the very first time. There’s usually dozens of brand new people on each webinar.

I then ask how many came into my world through an article they read. It’s usually about half. Then I watch and see how many of those brand new folks invest in whatever I offer at the end of the webinar.

The next step is to watch and see how many of those folks ascend into one of my courses or mentorships, spending more and more money with me.

I don’t tell you this story to impress you. I tell you this story to impress upon you just how powerful content marketing still is, and I believe always will be, in bringing in highly qualified traffic.

Content Marketing and Social Media Make a Great Team

Digital marketing has many different components that lead to a complete campaign. One great thing about these different components is that they serve a purpose on their own, but they also compliment other areas and improve the overall campaign quality. Perhaps the most perfect example of this is the relationship between content marketing and social media. These two digital marketing techniques make a great team and compliment the other incredibly well.

Content marketing has been gaining a lot of attention in recent years. One reason is that content is becoming increasingly important for search engine optimization. Another is that it is a great way to connect with current and potential customers. So how does social media compliment content marketing? It helps the content reach more people. Good content might receive a substantial amount of traffic on its own, but spreading it across social networks means exposing it to more people and making it more likely to be shared. When a company is investing time and money into content marketing, it only makes sense to get it in front of as many people as possible. Social media helps accomplish this.

So we have seen how social media can help the efforts of content marketing. How can content marketing help social media marketing efforts? By providing something worthwhile to share. Businesses can share relevant information from other websites but simply put, providing original content that represents your business is far more powerful. People know that anyone can go and find something relevant to share. What builds authority and trust in the viewers eyes is seeing you tell them in your own words. Having original content means that you can build these relationships and gain the respect and trust of social followers by having stronger ammunition. Content marketing improves the quality of the social posts being shared.

While these two digital marketing components can accomplish things on their own, they are that much better when used together. Each provides a direct way to make the other better. Those who have been producing quality original content and have not been sharing it across various social networks are missing out on a large audience that is looking for the type of information you have to offer. Those trying to grow and use their social media accounts to reach out to current and potential clients without original content are missing out on the opportunity to make a truly powerful impression.