Content Marketing And Traffic Building – What Still Works for Endless Streams of Traffic (Yes, Now!)

Content Marketing remains one of the best and most consistent strategies to bring in endless waves of traffic.

And you do want endless waves of traffic, don’t you?

There, I Said It

There, I said it. Content Marketing still works great for traffic. I can hear the so called experts out there lining up to argue the point. They’ll say things like:

“What about the Panda Update?”

“What about the Penguin Update?”

“What about the next ‘animal update’ from Google?”

“Lions and tigers and bears, oh my!”

Would you like to know the reason that my students and I don’t worry about the Google changes? Would you like to know why the Google changes not only do not hurt us, the Google changes help my students and me?

It’s pretty simple really

The bottom line is that the Google changes serve to clear out the crap so that the cream can rise.

And when you create your content with the strategies I teach you become part of the cream

Getting to Traffic

Now that we have that out of the way, let’s focus on how your content marketing can get you traffic.

The click through rate of your articles refers to out of the prospects who read your article, how many of them clicked through on the links in your call to action. The most popular content directories teach that you should expect anywhere between a 2% and 12% click through rate (CTR).

Looking back over the last year of my articles, I have a click through rate of over 21%. When you consider that my articles on the number one content directory have had close to 1.7 million views, that’s one heck of a lot of traffic.

This is one of the reasons I could not stop the highly qualified traffic coming into my world if I wanted to, and I assure you I don’t want to…

“Yeah but”, the more skeptical among you may be thinking, “how many of those click throughs joined your list or spent any money with you?”

That’s a good question. Here’s how I’ll answer it:

I do a lot of webinars. At the beginning of most of my webinars, I ask the audience how many are joining me for a webinar for the very first time. There’s usually dozens of brand new people on each webinar.

I then ask how many came into my world through an article they read. It’s usually about half. Then I watch and see how many of those brand new folks invest in whatever I offer at the end of the webinar.

The next step is to watch and see how many of those folks ascend into one of my courses or mentorships, spending more and more money with me.

I don’t tell you this story to impress you. I tell you this story to impress upon you just how powerful content marketing still is, and I believe always will be, in bringing in highly qualified traffic.